FAQ

The honest

answers.

What a Unique code actually is, what happens if you lose it, who sees the story, and why we don’t call it a QR code.

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The basics

What's a Unique code?

A Unique code is a short, permanent 5-character ID (like EMORI) paired with a scannable mark. Scanning the mark — or simply typing the code at emori.co — opens the private memory you’ve attached to it. The code never changes, but the story behind it is yours to edit forever. It’s the official product term, always capitalized — and no, it’s not a QR code.

No app. Ever. Anyone who scans a Unique code, or types it at openmycode.com in any browser, sees the experience instantly. No download, no account, no friction. The whole point is that it works for grandmothers and gallery visitors and people in airports the same way.

Yes — that’s the whole idea. Add photos, swap a video, rewrite the words. Anyone you’ve shared the code with sees the new version next time they scan. The object on the shelf never changes. The story behind it always can.

Privacy & control

You decide. By default a Unique code is private and only opens for people you share the link or code with. You can also make it public — or keep it entirely to yourself and share the code only with the people you choose.

The code is just a pointer; the memory lives in your account. Lose the plaque, lose the bottle, lose the gift card — you can mint a new mark for the same memory in seconds. If someone else finds the destroyed code, they can’t open it without your re-issued mark. Codes can also be remotely retired if needed.

Your data is encrypted at rest and in transit. We don’t sell it, we don’t share it, and there are no ads on paid plans. Your memories are yours.

How it beats a plain QR code

Three differences. First — the Unique code is short and human-typeable, so it works even when the scannable mark is scratched, photographed badly, or the person doesn’t trust QR codes. Second — it’s editable forever without reprinting the mark. Third — Emori is a platform: branded theming, an analytics dashboard, a story you manage forever, no app to install. A QR code is a link. A Unique code is a story.

Yes. We give you the code (the 5 characters) and our default scannable mark, but you can pair the code with any visual you like — a wax seal, a brass plaque, a leather tag, an embossed initial. The scan resolves to the same place.

Plans & purchasing

Emori is free to start — no card required. Plus is $4.99/month or $39/year (20 photos, 3 videos up to 60s per code). Pro is $9.99/month or $79/year (30 photos, 5 videos up to 3 minutes per code). Annual plans save about 35% vs. monthly. For brands: Business Pro is $49/month and Enterprise is $149/month. See the full breakdown on the pricing page, or email hello@emori.co.

Yes — printed marks, metal plaques, labels, and tags. Most people download their own mark for free. However your code is attached, the scan resolves to the same place.

Always. The Free people plan gets you 10 photos and 2 videos (up to 20 seconds each) per code, with forever-editing. The Free business plan gets you 5 Unique codes with generic Emori branding. Both are honest free — no card required, no time limit.
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